Years ago
Reader's Digest published a series of hugely successful articles by J.D. Ratcliff, all beginning with "I am Joe's ____." Fill in the blank: heart, brain, pancreas, etc. The articles explained complicated body organs in simple terms for lay readers. The one on the heart began, "I’m certainly no beauty. I weigh 12 ounces, am red-brown in color, and have an unimpressive shape. I am the dedicated slave of —well, let’s call him Joe. Joe is 45, ruggedly good-looking, has a pretty wife, three children and an excellent job. Joe has made it."
