Edward Bernays: The Father of Modern Spin (Call It What Is, Propaganda)

Edward Bernays: The Father of Modern Spin (Call It What Is, Propaganda)

Edward Bernays

1935 Nazi Propaganda Film by Leni Riefenstahl

Long before Noam Chomsky and his scathing critiques of the media in works such as Manufacturing Consent, there was Edward Bernays, related to Sigmund Freud. The difference between him and Chomsky is that Bernays thought of media as a convenient tool for the elite to control the masses. He wrote a book titledPropaganda. Today it is still propaganda, but more politically correct terms are used. Bernays lived in the days before euphemistic phrases such as spin. The Guardian